Marketing · Operations · Strategy
Irina
Đurović
Strategy that moves. Results that last.
Marketing operations leader and systems builder helping teams move faster, work smarter, and build things that actually last.
✦ MBA
✦ Lean Six Sigma
✦ Multi-Industry Experience
✦ Full-Funnel Strategist
Heritage
My Story
Serbia. Florida. Never stopped moving.
I didn’t grow up here. I chose here. Moved from Serbia to start college, finished my MBA at Embry-Riddle, and built a career from scratch in a country that wasn’t mine. Adapting isn’t a skill I practiced — it’s just who I am.
From building entire marketing departments from zero to managing $700K budgets across 10 regions — I’ve always led with clarity, built with purpose, and delivered results that last.
What I Do
How Can I Help You
Consulting
Marketing Strategy & Operations
Full-funnel marketing strategy, department building, vendor management, and campaign execution. From zero to operational in record time.
Coaching
Leadership & Personal Development
One-on-one coaching for professionals navigating career transitions, leadership challenges, and building their personal brand with clarity and confidence.
Leadership
Process Optimisation & Team Building
Lean Six Sigma certified process improvement, cross-functional team leadership, and organisational transformation that sticks beyond the engagement.
Results
By the Numbers
3x
Direct mail ROI — from 0.4% to 1.2% response rate across 150,000-piece campaigns
$700K
Independent marketing budget managed across media, agencies, print, and digital platforms
10
Regions managed simultaneously — building brand presence and driving customer acquisition across Florida
8
Leadership transitions navigated as the team’s sole constant — maintaining full continuity without disruption
Credentials
Education & Certifications
MBA — Airline Management
Embry-Riddle Aeronautical University
Daytona Beach, Florida · Completed December 2022
BA — Business Administration
Florida Institute of Technology
Melbourne, Florida · Leadership & Social Responsibility · Completed December 2020
Certification
Lean Six Sigma Yellow Belt
Certified 2022 · Black Belt certification in progress
Government Experience
NASA · Navy · NOAA
Federal contract work, including NDAs, documentation filing, and active project management across three US government agencies
Ready to build something that lasts?
Let’s talk about your goals and how I can help you get there.